Progress Sitefinity hosted a summit in Boston in early May 2017. During the event, a large number of topics including, Personalization, SItefinity's roadmap and multi-channel marketing were discussed.
Long story short, the Feather projects hosted on GitHub will be no longer our primary source for a build. It will be a mirror repo of Feather’s implementation without having control over it.
Serving content to your audience is hard when you have different groups of people to target. For those cases generic content or long articles targeting everyone are not a good option. The simplest solution is to use personalized articles and pages. In the context of Sitefinity, this is an easy job.